Creating value from silicone

KCC Silicone will host “KCC Beauty Day in China 2026,” an ingredient seminar for leading cosmetics manufacturers and brands in China, in Shanghai and Guangzhou from August 24 to 28, 2026.

KCC Beauty Day is KCC Silicone’s annual flagship event designed to strengthen technical exchange and collaboration with customers in the Chinese market. In line with the latest trends in China’s rapidly growing cosmetics market, this year’s event will focus on KCC Silicone’s new and specialty products, particularly silicone materials for facial care applications.

Through ongoing technical support and proactive marketing activities, KCC Silicone has built close partnerships with leading cosmetics companies in China. This year’s event is expected to bring together approximately 350 customers from around 150 companies, including Proya, one of China’s leading cosmetics companies, as well as major brands and ODM/OEM manufacturers in Guangzhou and Shanghai. Attendees will have the opportunity to experience the latest KCC Beauty technologies and products firsthand.

At the event, KCC Silicone will highlight SeraSense RBS 12 as a key strategic product. The product recently received the Innovation Zone Silver Award at in-cosmetics Korea 2026, drawing significant attention from the global cosmetics industry.

SeraSense RBS 12 is a next-generation silicone film former featuring KCC Silicone’s proprietary resin-blending technology. It provides excellent wear and adhesion in makeup formulations. By forming a flexible, uniform film on the skin, it helps minimize makeup breakdown caused by sweat, sebum, and friction, keeping makeup looking fresh and clean for extended periods.

With demand for high-performance base makeup and long-wear color cosmetics continuing to grow in China, SeraSense RBS 12 is gaining attention as an innovative solution that combines excellent makeup wear with a comfortable skin feel. It also offers excellent compatibility with a wide range of silicone and organic oils, making it suitable for various formulations, including foundations, cushions, primers, lip products, and sun care products.

KCC Silicone will also showcase a range of differentiated specialty materials, including SeraSense AG 21, an undecyl glyceryl-modified silicone fluid that provides a natural glow and excellent film-enhancing properties, and SeraSilk PDA 90, a silica-based silicone gel blend designed to address microplastics regulations.

SeraSense AG 21 (Bis-C16-18 Alkyl Glyceryl Undecyl Dimethicone) is a silicone fluid with both hydrophilic and hydrophobic properties. It gives the skin a natural, healthy-looking glow while providing an excellent sensory profile and moisturized feel. Its excellent compatibility with a variety of active ingredients and oils can also help enhance the sensory properties and stability of skincare formulations.

SeraSilk PDA 90 (Dimethicone, Silica, Polysilicone-11) combines naturally derived spherical silica with non-particulate silicone gel blend technology to deliver a powdery, soft-touch feel, a soft-focus effect, and smooth adhesion to the skin. It can be effectively incorporated into skincare products with primer-like benefits and tone-up products, helping smooth the appearance of skin texture and reduce shine. It also provides a solution designed to address microplastics regulations.

Other facial care specialty products to be introduced include SeraSense SS 15, SeraSoft SW 74, and SeraSilk EL 31, which provide SPF-boosting benefits, as well as SeraSense RB 25 and SeraSense AW 61, which help form a protective barrier on the skin and provide conditioning benefits.

Through “KCC Beauty Day in China 2026,” KCC Silicone plans to further strengthen its partnerships with customers in China while expanding awareness of the KCC Beauty brand and actively promoting its new products. The company will also continue to expand its presence in China’s cosmetics market and further strengthen KCC Beauty’s competitiveness in the global beauty ingredients market.