Creating value from silicone

KCC Silicone will showcase next-generation silicone-based beauty materials at In-Cosmetics Asia 2025, which will be held at the BITEC exhibition center in Bangkok, Thailand, from November 4th to 6th. Through this exhibition, KCC Silicone plans to expand its reach with global customers and further strengthen its position in overseas markets including Asia. 

In-Cosmetics Asia is Asia's largest specialized exhibition for personal care and cosmetic ingredients, attracting over 700 global companies annually. The exhibition hall is brimming with the latest solutions for cosmetics development including raw materials, active ingredients, formulation technologies, and sustainable materials. Industry experts share technologies and trends through the Innovation Zone, Formulation Lab, and Technical Seminar. Major keywords for this year's exhibition are "Sustainability" and "Ethical Beauty," with microplastic-free, vegan, and eco-friendly materials expected to attract attention.

At this exhibition, KCC Silicone will showcase its technological prowess and creativity, focusing on a new product lineup that combines innovation with functionality. The booth will offer formulation demonstrations and technical consultations. At the same time, customized technical meetings with overseas partners and buyers will expand opportunities for collaboration. The company's strategy is to strengthen its competitiveness in the global market by offering new products that simultaneously deliver sustainability and high performance.

KCC Silicone will showcase the following flagship products at the exhibition.

SeraSilk® PDA 90 is a microplastic-free powder gel blend that evenly disperses natural silica powder, creating a smooth, powdery texture and a soft-focus effect. 

SeraSense® AG 21 is a functional silicone that delivers a luxurious shine and long-lasting effect in color makeup formulations, contributing to the durability of various color products such as foundation, lip, and eye shadow.

SeraSoft® SW 74 is an SPF-boosting silicone wax that enhances the performance of sunscreen formulations and improves the stability and feel of sun care products.

Furthermore, SeraSilk® EL 31 is a drometrizole-modified gel blend that enhances UV protection while providing a smooth application. 

SeraShine® QSE is a hair care emulsion based on polyquaternium-10 and amodimethicone, providing excellent conditioning effects on both wet and dry hair. 

The exhibition will also feature the newly unveiled SeraSense® SS15 (Polysilicone-15). This product is an organic sunscreen ingredient that effectively absorbs UVB rays, preventing skin damage caused by UV rays and minimizing discoloration, resulting in a stable formulation. It can be used not only in sun care products but also in color cosmetics, further strengthening KCC Silicone's lineup of UV protection materials.

KCC Silicone is treating In-Cosmetics Asia 2025 not simply as a platform for product promotion, but as a stage to directly connect the global market with its technological philosophy. A company representative stated, "Based on our long-accumulated technological prowess and production infrastructure, KCC Silicone has consistently introduced innovative products that align with the trend toward eco-friendly and sustainable materials. Through this exhibition, we will further strengthen our trust with global customers beyond Asia."

KCC Silicone plans to continue to pioneer new directions for the beauty industry, leveraging the limitless potential of silicone materials. The company announced its ambition to achieve sustainable growth and leadership in the global market through technology-driven innovation and customized solutions.