News
| KCC Silicone Makes First Appearance at NYSCC Suppliers’ Day 2025… Targets U.S. Market with New Products Aligned with Global Trends | 2025-05-28 |
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KCC Silicone will participate for the first time in the North American cosmetics ingredient trade show, ‘NYSCC Suppliers’ Day 2025,’ held at the Jacob K. Javits Convention Center in New York, USA, from June 3 to 4, and will actively pursue the U.S. market. Recently, Korea’s K-Beauty has shown remarkable growth in the U.S. market, establishing itself as a central player in the global beauty industry. K-Beauty is no longer just a trend but is achieving sustainable growth and securing its position in the global market. It is expected to continue gaining popularity among more consumers through innovative product development. Riding on the dazzling growth and popularity of K-Beauty in the U.S., KCC Silicone plans to expand its touchpoints with North American clients by showcasing its new and specialty products featuring proprietary technology at the ‘NYSCC Suppliers’ Day 2025,’ aiming to strengthen its brand presence in the global market. KCC Silicone will focus on promoting eco-friendly and functional products that align with global trends. In particular, it will highlight ‘SeraSilk PDA 90’ (Dimethicone (and) Silica (and) Polysilicone-11 (and) Cetyl alcohol), a key new product developed in response to the expanding microplastic-free market. This product is a hybrid that applies naturally derived silica powder to a gel blend, combining the soft focus effect and silky touch unique to powder with the wrinkle-blurring and moisturizing feel provided by the gel blend. Another notable product is ‘SeraSense AG 21’ (Bis-C16-18 Alkyl Glyceryl Undecyl Dimethicone). SeraSense AG 21 is a pendant-type modified silicone fluid with glyceryl undecyl, which when applied in makeup cosmetics, enhances excellent pigment dispersion and makeup durability. It adheres well to the skin and creates a subtle glow for a natural and lively skin appearance. This product is expected to improve both the color payoff and longevity of makeup products. In the sun care sector, where demand is rapidly increasing due to climate change and global warming, KCC Silicone will introduce a range of products embodying its technological expertise: SeraSilk EL 31 – Drometrizole-modified gel blend product that maintains SPF without stickiness As a silicone material specialist company that has built the technological foundation of K-Beauty, KCC Silicone aims to expand its network with clients in the U.S. and present new possibilities for the North American beauty industry through innovative solutions and high-quality materials. 
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