Creating value from silicone

- Silicone fluid that enhances makeup long lasting effect and provides extreme gloss

Korean cosmetics are taking the world by storm, to the point that Gradation K (Gradation Korea) was selected as the trend keyword for 2025. In particular, Korean makeup cosmetics are gaining explosive popularity due to their excellent staying power and gloss. Targeting this global trend, KCC Silicone has introduced a new product, “SeraSense® AG 21”

 SeraSense® AG 21 (Bis-C16-18 Alkyl Glyceryl Undecyl Dimethicone) is a silicone fluid product that has both hydrophilic and hydrophobic properties, as the glyceryl undecyl group is modified into a pendant type. The hydrophilic component stably holds the pigment, increasing pigment dispersion and adding a subtle gloss. The hydrophobic component forms a thin film on the skin surface to prevent moisture loss and help the color last a long time. This product allows for the expression of lively and shiny skin, and provides a fresh skin feel without stickiness despite excellent adhesion.

Meanwhile, KCC Silicone is introducing various new cosmetic products every year that lead the trend based on its excellent technology. 

“Gradation KCC”, I hope that KCC Silicone will continue to be active in the global cosmetics market together with K-beauty in 2025.